A shared passion for ethical fashion led to the reconnection of two friends, Sylvia Schroer – who founded the company, and Karin Barter. The friends met many years ago when travelling on a bus to India and enjoyed more travelling adventures together – in the days before this became a popular thing to do in a gap year. We were lucky and travelled through Iran and Pakistan – as well as seeing beautiful Syria. We lost touch over the years as our lives went in different directions but through re-connecting recently we found we shared so many interests and values in common.
We are both totally passionate about environmental issues, and about business practices that are ethical and kind. We decided to work together to develop the company further. We also noticed that there was very little available in terms of ethical fashion for larger ladies. So we launched Curvaceous Apparel. When friends told us ethical clothing seemed too expensive we launched our preloved marketplace – offering women a chance to buy and sell quality clothing that is too good not to be worn.
Conscious Apparel is value driven company (rather than being product driven), based on the principle of kindness to both garment workers and the environment.