Conscious Apparel are commissioning face coverings/masks in a non for profit venture to support the work of ‘Labour Behind the Label’ and raise awareness of ethically produced clothing. We already donate 10% of preloved sales to this charity.
The Covid 19 pandemic has made it impossible to ignore the very large split in society around the world, with the better-off still managing whilst poorer people suffer more. In the UK, this has been particularly highlighted in the garment industry – with the recent scandal involving the clothing company BooHoo. The rate of Corona Virus infection was raising serious concerns in Leicester – a centre for garment manufacturing where 70-80% of manufacturing is for the company Boohoo. 60-70% of Boohoos manufacturing is in Leicester with this rising to 80% during the pandemic according to a report by Labour Behind the Label – a charitable organisation who support garment workers around the globe. This report revealed that workers who tested positive and informed management were told they were not going to get any sick pay and that they should just work through it or be sacked. Workers were too scared to take time off in case they lost their jobs. Meanwhile, Mahmud Kamani, the Kumani group chairman, who resides in Monaco and is head of the Kamani Dynasty that owns Boohoo (brands include Nasty Gal, Coast, Miss Pap, Karen Millen, Pretty Little Thing and the recent acquisitions of Warehouse and Oasis) has actually admitted that the company pays less than the minimum wage – taking advantage of economic migrants coming to England from countries such as Bangladesh and Bulgaria who are desperate for work. The Labour for the Label report reveals wages are as little as £3 per hour. This sort of exploitation is often true of the fast fashion industry, which is one of the reasons we started Conscious Apparel.
We source clothing from companies who manufacture beautifully designed clothing that makes use of traditional techniques such as hand blocking and artisan skills that take years to master. The very opposite of fast fashion. We would like to celebrate their efforts and keep them busy – working safely!
Please let us know if you would be interested in purchasing a mask and we will contact you as they come in – they will retail for cost price to us – plus 50% for Labour Behind the Label. We are commissioning masks made from organic hand block printed cotton for the summer as well as plain and embroidered masks made from hemp and linen, which will be great for autumn and winter. These are natural breathable washable fabrics that feel lovely to wear and will help keep you safe – although not falling into the category of PPE.
Spread the love – not the virus!