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Conscious Apparel

Gorgeous ethically made clothing to lift your spirit

Who are Conscious Apparel? We are two friends who share a passion for ethical fashion & wanted to do something for the environment and planetary good. Please click here to read our story.

  • We are making a serious problem fun - changing the world scarf by scarf - is our lighthearted mission statement
  • We aim to help women get out of a rut of wearing clothes that make them invisible, and help them find clothes that reflect who they are on the inside.
  • We aim to be inclusive -we stand against fashion ageism and sizeism

Click here to shop with Conscious Apparel. All our clothes are artisan made - they are not available on the high street as they cannot be mass produced.

Ethical fashion is a bit more expensive. It has to be if we are going to pay skilled artisan workers properly. As a slow fashion business we do not have seasonal sales or Black Fridays. We are however 100% committed to fair pricing, which reflects the quality and craftsmanship of our merchandise - and we do have the occasional promotion. We also sell preloved clothes. You can buy and sell good quality, well made, pre-loved clothing with us. Please click here to see how it works.

Karin and Sylvia at Pure London talking about the importance of ethical fashion
Made to Order hemp and linen coats

We are working with Calcutta based ethical fashion company Afterlife to offer you a stunning coat in sustainable hemp or linen, lined with softest organic cotton. You choose the colour and cloth. Click here to find out more

We love the Gilet

Great for spring/autumn and milder winter days! Check out our gilet collection here



Jewellery by Ruth Claydon (Moth & Magpie)

Ruth designs fabulous earrings and necklaces/pendants made from her mudlarking finds and gifted or found pieces of jewellery that are re-imagined and made into jewellery you will treasure and love to wear.


Munmum felt art by Munni Dodeja

Hydrabad born artist Munni has made us some wonderful colourful felt art brooches. Click here to see the collection

Face masks/coverings to support garment workers rights

The Covid pandemic has had a drastic impact on garment and textile workers in the UK and globally. We have commissioned face coverings/masks in a non for profit venture to support the work of the charity 'Labour Behind the Label', whose campaigning work helped expose the Boohoo scandal. These are beautiful artisan made masks - embroidered, hand block printed and made of sustainable hemp, bamboo or softest organic cotton. Read more about this project here

Exclusive to Conscious Apparel! Bamboo Silk Dressing Gowns

For the first time - our own label! We have created what we hope is the perfect dressing gown. Generous, flowing and practical. Saving fashion wastage - made from left over fabric rolls from previous collections.  Gorgeous handblock prints: dark flower; lavender poppy, verdant paisley, green flower, blue flower, turquoise flower, lime pistil and lilac bouquet. Please click here to see our dressing gown collection 


Curvaceous Apparel

Ethical fashion should be for everyone! Please click here to see selected clothes that we think will suit a petite woman of 5ft 2 or under and please click here to see Curvaceous Apparel collection

Keeping connected - join with us please and help spread the word!

As we take the company forwards we are planning to launch a bi annual newsletter where we will cover a variety of environmental and ethical issues - and think about the small things we can do as individuals and consumers to make a difference. We will update customers on seasonal stock and we would love to hear from you if you are doing something to make a difference in your own way. We hope you will be interested in receiving our newsletter. Its only twice a year so we won't be clogging up your in box! You will be able to subscribe to the newsletter when you make a purchase - or just send us an email to be added to our mailing list at shopmorekindness@gmail.com


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