Conscious Apparel

Gorgeous ethically made clothing to lift your spirit

Who are Conscious Apparel? We are two friends who share a passion for ethical fashion & wanted to do something for the environment and planetary good. Please click here to read our story.

  • We are making a serious problem fun - changing the world scarf by scarf - is our lighthearted mission statement
  • We aim to help women get out of a rut of wearing clothes that make them invisible, and help them find clothes that reflect who they are on the inside.
  • We aim to be inclusive -we stand against fashion ageism and sizeism

Ethical fashion is a bit more expensive. It has to be if we are going to pay skilled artisan workers properly. As a slow fashion business we do not have seasonal sales or Black Fridays. We are however 100% committed to fair pricing, which reflects the quality and craftsmanship of our merchandise. We also sell preloved clothes. You can buy and sell good quality, well made, pre-loved clothing with us. Please Click this link to see how it works.

Karin and Sylvia at Pure London talking about the importance of ethical fashion
Send us photos please!!

We love seeing customers wearing and enjoying our clothes. It makes it so worthwhile for us. Here is play write Rachel O'Neill wearing a Cofur City dress in Greece and our Sylv doing a bit of wafting in Wales in a Nila Rubia Ruby dress.

Remember - YOU, fabulous, gorgeous YOU are the greatest advocate and advertisement for ethical fashion we have.....

Continuing during Covid 19
Conscious Apparel are commissioning face coverings/masks in a non for profit venture to support the work of 'Labour Behind the Label' and raise awareness of ethically produced clothing. We already donate 10% of our preloved sales to this charity. Read more here

Here is what one of our brands, Afterlife, who are based in Kolkata are saying about their experiences of the pandemic:

"Today we are in a situation where the whole world is struggling to find normalcy and we are not sure how long it may take, in these times being together is most important; we are grateful to Karin and Sylvia for having us with them in this journey. Afterlife studio in  Kolkata, India is also trying its best to manage this situation and find a balance, the most important thing is the safety of our team and that's why we have changed a lot in the work process. We are following all the standard precautions set by WHO and the government like using a sanitiser at entry, wearing a mask, keeping social distance apart. We have made groups working on different days in a week, but in this situation I am very happy that we managed to retain the whole team and all can manage their family. We are very thankful to you all who are standing with us and supporting sustainability and humanity"   


Click here to shop with Conscious Apparel

All our clothes are artisan made - they are not available on the high street as they cannot be mass produced. Many items, like the Cofur collection, are all unique pieces. We are really excited about this Danish designer who uses vintage recycled saris and wonderful dip dye techniques. Nila Rubia's handblock printing and innovative use of fabrics such as bamboo and moss crepe make this a fantastic ethical brand whilst the folk at After Life have set up their cutting edge design studio as a direct result of personal experiences of exploitation. Our clothes are lovely to wear because they are made with thought and consideration for the environment and garment workers.

Exclusive to Conscious Apparel! Bamboo Silk Dressing Gowns

The prints are stunning. We hope you love them. Many are one offs as they are made from the end of roll fabrics - so no wastage

Please click here to see our dressing gown collection

A happy customer says:

Just had delivered two dressing gowns as a big treat for wife and daughter …. the colours match the image on website (I bought two different ones. Sometimes they can be a shade or two off...these are spot on...) also ….the feel of these items are incredible; soft, silky, almost weightless …… if this doesn't increase my "brownie points" with both girls, I can't think what will ….. a great product, a good cause and for what you get, a very reasonable price ….. I look forward to my "hero award" on Christmas Day....

Curvacious Apparel

Ethical fashion should be for everyone - most of our clothes will fit size 20 -22. For larger ladies we are in the process of setting up a make to order service with our manufacturers! Please get in touch if this is of interest.

Click here to see Curvaceous Apparel collection

We are absolutely thrilled to be collaborating with Ruth Claydon (Moth & Magpie) who makes the most beautiful jewellery created from recycled artefacts and treasures

Please click on this link to see the Moth &Magpie collection for Conscious Apparel

Buy and sell preloved clothes with Conscious Apparel

One way to be ethical is to buy preloved clothing. We also have a great scheme where you can sell your preloved clothing and update your wardrobe with our gorgeous collections - please click this link to find out how it works

Corona virus meant the Ethical Fashion Show for York Fashion Week 2020 was cancelled - Here is a photo from York Press of our clothing - modelled by Lulu Kong and Suzie Taylor,

Photo for York Press by Frank Dwyer

If you would like any more information the ethical issues we are interested in or would like to know more about our company or products please contact us via email: or use the contact form below

Please join with us and help spread the word about ethical fashion and Conscious Apparel 
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