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Conscious Apparel

Gorgeous ethically made clothing to lift your spirit

Who are Conscious Apparel? We are two friends who share a passion for ethical fashion & wanted to do something for the environment and planetary good. Please click here to read our story.

  • We are making a serious problem fun - changing the world scarf by scarf - is our lighthearted mission statement
  • We aim to help women get out of a rut of wearing clothes that make them invisible, and help them find clothes that reflect who they are on the inside.
  • We aim to be inclusive -we stand against fashion ageism and sizeism

Click here to shop with Conscious Apparel. All our clothes are artisan made - they are not available on the high street as they cannot be mass produced.

Ethically made clothing is a bit more expensive. It has to be if we are going to pay skilled artisan workers properly. We are however 100% committed to fair pricing, which reflects the quality and craftsmanship of our merchandise - and we do have occasional promotions and a few sale items. We also sell preloved clothes. You can buy and sell good quality, well made, pre-loved clothing with us. Please click here to see our preloved collection and how it works.

Karin and Sylvia at Pure London talking about the importance of ethical fashion

If ever there was a time when spirits need lifting it is now! 

We like to use real women of all ages, shapes and sizes in our photo shoots (not models) and we had brilliant time on our photo shoot, which was featured in the Yorkshire Post

We carry a very small stock to minimise wastage - so if we don't have your size then please do ask and we will see if we can get hold of the piece for you. With Cofur each piece is unique. We re-order when stocks get low but some styles like the Gilet are no longer being made. When they are gone - they are gone... Just let us know if there is anything you like -  if we haven't got it - and we promise to do our best!

Our style and collections......

The Yavi art clothing collection

Yavi has a great following and the clothes are wonderful. If you want to splash out on something truly stunning for a special occasion then Yavi is amazing.  Click this link for Yavi


The Nila Rubia collection

Nila Rubia are an ethical fashion brand who manufacture in Jaipur. They are well known for their beautiful hand block prints and jacquard woven jackets and coats. Nila herself is an incredibly talented designer who is based in Brighton - and we are huge fans. These are not clothes that can be mass produced so they are only available in independent boutiques. Click here for our Nila Rubia collection

The Afterlife collection

Afterlife are an ethical brand based in Calcutta who are totally against the exploitation that goes on in the fashion world. We met them at Pure, before the pandemic, and they have been making wonderful coats and jackets for us since then in hemp, linen and velvet - all lined in organic cotton. Check out our coat and jacket collection

Jewellery by Ruth Claydon (Moth & Magpie)

View Ruth's jewellery Free Spirit collection for Conscious Apparel on the first Thursday of the month at Kentmere House Gallery, 53 Scarcroft Hill, York, YO24 1DF. Open 6-9pm

Fine art trained Ruth Claydon creates truly beautiful unique pieces from her mud larking finds, archeological artefacts and vintage jewellery under the name Moth & Magpie. Ruth’s passion is mud larking and what might look like something rusty, old or broken will be transformed and incorporated into jewellery that is most definitely of its time now and will be treasured for years to come. View the Free Spirit collection online here

The Dainty Earrings Collection

Our customers asked for smaller earrings that could be worn everyday so Ruth has made a gorgeous 'dainty earrings' collection, which all sell for £38. Do have a look!

Getting to know you....and personal shopping consultations on Zoom or in person!

We would like our customers to have the very best possible online experience of being able to find clothes that make them look and feel gorgeous, and we are introducing a new personal shopping service. Please click this link HERE to find out more about our new personal shopping service and complete our short five question survey - to get to know you better and help us take the company forwards.

If you live in York or Epping that's where we are - and we are happy to offer a personal delivery service if you would like this! If you are in York or visiting this beautiful historic city,  and would like to try on some of our lovely clothes, please get in touch at shopmorekindness@gmail.com and book an appointment.

We love the Gilet

Great for spring/autumn and milder winter days! Our models Kate and Ellie both look stunning in the same beautiful silk New York Gilet by Cofur. Check out our gilet collection here


Exclusive to Conscious Apparel! Dressing Gowns in bamboo silk, sustainable moss crepe and organic cotton

For the first time - our own label! We have created what we hope is the perfect dressing gown. Generous, flowing and practical. Saving fashion wastage - made from left over fabric rolls from previous collections.  We have had some heavier dressing gowns made up for winter in moss crepe - in four great colours


Please click here to see our dressing gown collection 

Curvaceous Apparel and Conscious Petite Apparel

We believe ethical fashion should be for everyone and we always buy collections with an aim of inclusivity for beautiful curvaceous and petite women (like us!). Please click here to see our clothes for a petite woman of 5ft 2 or under



Please click here to see Curvaceous Apparel collection



Keeping connected - join with us please and help spread the word!

As we take the company forwards we are planning to launch a bi annual newsletter where we will cover a variety of environmental and ethical issues - and think about the small things we can do as individuals and consumers to make a difference. We will update customers on seasonal stock and we would love to hear from you if you are doing something to make a difference in your own way. We hope you will be interested in receiving our newsletter. Its only twice a year so we won't be clogging up your in box! You will be able to subscribe to the newsletter when you make a purchase - or just send us an email to be added to our mailing list at shopmorekindness@gmail.com


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