Ethical fashion means paying skilled workers and artisans properly and it can mean using more expensive fabrics and production processes that are less harmful to the environment. So our clothing is a bit more expensive than the high street. It can be frustrating when we put up a post on social media and the only...
Category: Blog
These clothes make me feel confident!
Its lovely when we hear back from customers who love our clothes and even better when they tell us that our clothes have given them more confidence. One customer recently told us of wearing an outfit to a work do – and everyone commenting on how fantastic she looked. She told us that after the...
The Wabi Sabi necklace from Moth & Magpie
Recently, artist and jewellery maker Ruth Claydon made an utterly fabulous necklace for us that included a beautiful Japanese ceramic bead, an ancient Roman bead and a mudlarked clay pipe fragment, worn down by the years – and in searching for the name of the piece we realised that this jewellery was all about the...
Sustainable Fashion & Social Prescribing
Conscious Apparel model Holly Firth-Davies talks about her long time love of beautiful clothes, her ethos of sustainability and tells us about social prescribing – a new way of supporting health and wellbeing. My desire for beautiful clothes started with the patterns and fabrics of my mother’s dresses in the 1950s – leading to a...
Art and jewellery – creating new treasures from old
Each day the Thames is a new archeological site as the layers of silt and mud expose new treasures. Fine art trained Ruth Claydon creates truly beautiful unique pieces from her mudlarking finds, archeological artefacts and vintage jewellery under the name Moth & Magpie. Ruth’s passion is mudlarking and what might look like something rusty,...
Nila Rubia’s Autumn Winter collection
Its lovely when a new collection arrives in and we thought we would take you through the designs. The new collection is a bit of a departure from the bright colours that Nila is known for – although we have chosen a gorgeous jewel coloured paisley Jani jacket/cardi, and there are two three wonderful colourful...
World Bamboo Day! September 18th
Every year on September 18th since 2009 – the world celebrates bamboo. Each year a theme is chosen, and for 2021 the theme is to plant bamboo. Bamboo is a wonderful eco crop that rarely needs replanting. It can be used to make furniture, in food and as biofuel – as well as for clothes...
Weight loss, weight gain, body positivity – a personal journey.
Here at Conscious Apparel, we are very keen to include all shapes and sizes, and banish sizeism and ageism – we want all to feel included in beautiful, ethical fashion. As a more curvaceous body type myself, I know how difficult it is to find stylish clothing that is also sustainable and ethical, which was...
Ethical fashion becomes an investable proposition in Dragon’s Den
Its great to see ethical fashion becoming mainstream with the focus on last night’s Dragon’s Den (29.4.21) being on an ethical fashion checker website. A lovely young couple with brilliant credentials (and about to become parents), were looking for investment in their ethical fashion product verification business. The idea (if we understood it properly) is...
That dress looks great on the model – but will it work for me?
We decided at the outset that Conscious Apparel would be all about real women wearing beautiful clothes that express who they are. Seeing clothing on women our customers can identify with helps them choose outfits and pieces that will work for them, especially when trying on clothes is hard in the pandemic. Our lovely models...