Conscious Apparel model Holly Firth-Davies talks about her long time love of beautiful clothes, her ethos of sustainability and tells us about social prescribing – a new way of supporting health and wellbeing. My desire for beautiful clothes started with the patterns and fabrics of my mother’s dresses in the 1950s – leading to a...
Author: shopmorekindness
Art and jewellery – creating new treasures from old
Each day the Thames is a new archeological site as the layers of silt and mud expose new treasures. Fine art trained Ruth Claydon creates truly beautiful unique pieces from her mudlarking finds, archeological artefacts and vintage jewellery under the name Moth & Magpie. Ruth’s passion is mudlarking and what might look like something rusty,...
Nila Rubia’s Autumn Winter collection
Its lovely when a new collection arrives in and we thought we would take you through the designs. The new collection is a bit of a departure from the bright colours that Nila is known for – although we have chosen a gorgeous jewel coloured paisley Jani jacket/cardi, and there are two three wonderful colourful...
World Bamboo Day! September 18th
Every year on September 18th since 2009 – the world celebrates bamboo. Each year a theme is chosen, and for 2021 the theme is to plant bamboo. Bamboo is a wonderful eco crop that rarely needs replanting. It can be used to make furniture, in food and as biofuel – as well as for clothes...
Weight loss, weight gain, body positivity – a personal journey.
Here at Conscious Apparel, we are very keen to include all shapes and sizes, and banish sizeism and ageism – we want all to feel included in beautiful, ethical fashion. As a more curvaceous body type myself, I know how difficult it is to find stylish clothing that is also sustainable and ethical, which was...
Ethical fashion becomes an investable proposition in Dragon’s Den
Its great to see ethical fashion becoming mainstream with the focus on last night’s Dragon’s Den (29.4.21) being on an ethical fashion checker website. A lovely young couple with brilliant credentials (and about to become parents), were looking for investment in their ethical fashion product verification business. The idea (if we understood it properly) is...
That dress looks great on the model – but will it work for me?
We decided at the outset that Conscious Apparel would be all about real women wearing beautiful clothes that express who they are. Seeing clothing on women our customers can identify with helps them choose outfits and pieces that will work for them, especially when trying on clothes is hard in the pandemic. Our lovely models...
Please look out for fake websites!
Online business is booming and scammers are having a heyday in the Covid pandemic. We have already written about the bank direct payments scandal that sees people buying from social media and never getting the goods and services they paid for. Another scandal is fake websites. It is becoming increasingly common for fake websites to...
Tackling Ultra-Fast Fashion in a Pandemic – Bamboo Dressing Gowns Versus £7.00 Loungewear…
Fast fashion is getting faster, and the UK is the epicentre of textile consumption in Europe; we buy an estimated 26.7kg of clothing per capita every year. Synthetic fibres in clothing that have been produced from oil have doubled since 2000. If consumption continues at the current rate, the total carbon footprint of clothing by...
Tackling Ultra-Fast Fashion in a Pandemic – Bamboo Dressing Gowns Versus £7.00 Loungewear…
Fast fashion is getting faster, and the UK is the epicentre of textile consumption in Europe; we buy an estimated 26.7kg of clothing per capita every year. Synthetic fibres in clothing that have been produced from oil have doubled since 2000. If consumption continues at the current rate, the total carbon footprint of clothing by...